The Maldives Marketing and Public Relations Corporation (MMPRC), also known as Visit Maldives, recently welcomed a team of journalists from major Italian publications to experience the luxurious hospitality that awaits tourists in the Sunny Side of Life. The team, consisting of five journalists and one PR representative from MMPRC’s Italian PR organization Tourism Hub, will be staying in the Maldives from March 26th to April 2nd, 2023. The trip is being conducted in collaboration with Turkish Airlines.

During their stay, the team will have the opportunity to immerse themselves in the unique experiences, products, and service standards that the Maldives is renowned for. They will be visiting various locations such as Nika Island Resort, Ayada Maldives, and Siyam World, where they will be treated to spa and wellness treatments, Maldivian cooking classes, watersports, tree planting, and tours of interesting spots on the islands, such as museums.

The team of journalists will be sharing their experiences with their extensive audiences through online articles, publications, and social media platforms. This activity is expected to help build greater brand awareness and promote the Maldives as a top-of-mind destination in the Italian market. With the combined media members, the generated content is expected to reach an estimated 20,233,602 individuals.

This media trip is part of MMPRC’s marketing strategy for the Italian market, with a focus on showcasing the Maldives’ diverse and unique aspects to travelers from the region. Currently, Italy ranks fourth globally for inbound visitors to the Maldives. MMPRC has big plans to further boost arrivals from Western Europe this year with a series of campaigns and promotions, including joint campaigns with prominent tour operators and other activities.